Coyote Hunting 101 has been publishing since 2014. It is read by people who are about to go hunting — and, more often than not, about to buy something first.
Who reads this site
Predator hunters, overwhelmingly in the US, arriving from search with a specific question. That is the part worth paying attention to. Someone reading the North Carolina regulations page to find out whether thermal is legal in their state is not browsing. They are working out what they are allowed to buy before they buy it.
The site covers the whole decision: state-by-state regulations for all 51 jurisdictions, gear guides on rifles, calls, lights and thermal, and the calling and scouting instruction underneath it.
Audience size, page-level traffic and seasonal patterns are in the media kit — ask for it and I will send the current numbers rather than last year’s.
Placements
Three display units, sized to the standards your creative team already works to.
| Unit | Size | Where it runs |
|---|---|---|
| In-content rectangle | 300 × 250 | Inside the article, after the second section |
| Sidebar rectangle | 300 × 250 | Beside the article on desktop |
| Mobile leaderboard | 320 × 50 | Top of the page, mobile only |
Every slot reserves its exact height whether or not it is sold, so nothing on the page shifts when your creative loads. No interstitials, no pop-ups, nothing that covers the words someone came to read.
Text link ads
This is the unit that works best here, and it is the one I would steer you to.
A text link ad is a single recommendation placed inside the answer it relates to. An electronic-caller advert sits in the answer to “are electronic calls legal in my state” — read by someone who has just learned they are allowed to use one. It reads as advice rather than inventory, and it converts accordingly.
Impressions and clicks are reported per slot, so you can see which placement earned its money rather than taking a monthly total on trust.
What is not for sale
The regulation answers. Those pages exist because a wrong answer about night hunting is the kind of mistake that costs a reader their license, and they are worth nothing to you if readers stop believing them.
So: no sponsored verdicts, no paid placement inside a regulatory answer, and anything paid is labeled. Advertising sits next to the answer, never inside it.
Get the media kit
Tell me what you sell and the states or seasons you care about, and I will come back with the media kit, current availability and rates. The form below reaches me directly; the contact page has the other ways to get hold of me if you would rather not use it.
If you would rather know who you are dealing with first, that is fine too.